Project Snapshot: PBLLC in Accra
Last year, our team traveled to Accra, the vibrant West African capital, on a mission to create a global brand for the launch of a new gourmet staple. Commissioned by a leading Ghanaian salt producer, PBLLC was entrusted with the development of a comprehensive Brand Concept, Identity, Go-to-Market Plan, and Global Creative Strategy for their incubating artisanal project.
Our mission was to introduce Ghanaian salt craftsmanship to top chefs and specialty food markets worldwide. After conducting an extensive feasibility study in Ghana, we developed a comprehensive initiative that not only highlights the exceptional artistry of Ghanaian Sea Salt but also introduces a fresh, vibrant portrayal of West Africa to a global audience.
Brand Development
Graphic Identity
Packaging
Strategic Partnership Development
Launch Strategy
All branding / identity, art direction and design by PBLLC.
