In a thrilling phase of our longstanding partnership with industry event powerhouse RX Global, PBLLC orchestrated a total rebranding for Vision Expo, the world's premier global eyewear exhibition. Our goal was to completely revamp the Vision Expo brand and attendee experience, ensuring deep engagement with all sectors of the vision industry, including luxury eyewear buyers, designers, independent shops, major retailers, eyecare experts, media representatives, futurists, and leading figures in the industry.